NUR Developments, Alimos
- 125labeled AI stills and 7 AI films from the architects' renders
- 37launch posts, stories and reels
- 23 Sep 2026drone shoot of the real hill, so the place is shown as it is
Pre-sale real estate marketing from rebar to sold
We sell homes in Greece before they are finished: labeled visualizations, real footage from the first pour, launch materials and campaigns, run by one team in Glyfada. Every stage below shows the named client we did it for.
- Rebar
- Pour
- Frame
- Finished
- Sold
Ithomis 31, Ano Glyfada, for YPERIA Properties. We filmed it from the first rebar to the finished homes, and all five sold.
Read the YPERIA case →Photos: Ithomis 31 under construction and finished, by TERAMOK for YPERIA Properties.
From plans to keys, with the clients we did it for
Pre-sale marketing changes at every stage of construction. Pick a stage to see what has to be produced, and the named client and result behind it.
AI visualization, labeledMorshedy Group, Vouliagmeni
- Lykourgoucoming soon: films over Vouliagmeni bay and interior stories for the launch
Every number comes from the client's case page or our results ledger, with its source. NDA projects are published without the client's name or location.
Professional team, highly specialized in Real Estate Development, prelaunch and under development of properties.
What pre-sale buyers in Greece are weighing in 2026
VAT relief on new builds
The 24% VAT on new-build sales is suspended until 31 December 2026 (Law 5246/2025). No extension into 2027 is law yet, so tell buyers the date plainly.
Source: Law 5246/2025, as reported by KPMGNew flats priced higher
Prices of flats up to five years old rose 6.2% in the year to Q2 2026, against 5.0% for older flats. Pre-sale marketing has to show what the premium buys.
Source: Bank of Greece, Q2 2026, provisional, as reportedGolden Visa buyers filter first
€800,000 in Attica, Thessaloniki, Mykonos, Santorini and large islands, €400,000 elsewhere, €250,000 for conversions to housing. One property of at least 120 m². State on every unit whether it qualifies.
Source: Law 5100/2024, as analysed by the International Bar AssociationWhat a pre-sale programme includes
Positioning and price story
Who the project is for, why here, and what the price buys, agreed with your sales team before anything is designed.
Labeled visualizations
CGI and AI visuals from the architects' plans, checked against the drawings and labeled on every image.
Real footage from day one
Our crew films the area and the site from the first excavation, so the story is never only renders.
Launch website and brochures
One page per building and unit type, a reservation path, and brochures in Greek and English.
Campaigns and screened leads
Google and Meta campaigns for buyers in Greece and abroad, in your own ad accounts, with every lead screened before sales sees it.
One report on reservations
Leads, cost per qualified lead, viewings and reservations every month, against your release plan.
What it costs
- One to three projects€3,000 to €5,000 a month
- Four to eight projects€7,000 to €12,000 a month
- Ten or more, or a Golden Visa programmeFrom €15,000 a month
- Advertising budgetSeparate, no markup
12-month agreements, scoped and priced in writing before you sign. All published prices.
Questions about pre-sale marketing in Greece
What is pre-sale real estate marketing?
The brand, visuals, film, website and campaigns that sell homes before a building is finished, often before it is started. It is measured in reservations and contracts, not in impressions.
When should pre-sale marketing start in Greece?
As soon as the permit path and price list are clear, usually around excavation. Positioning and visuals come first, filming starts with the first works on site, and campaigns open when the price list and the reservation process are ready.
Can you market a project with renders only?
You can start with them, labeled as visualizations, but buyers trust what they can see built. That is why we film the area and the site from day one, as for NUR Developments in Alimos, where a drone shoot of the real hill sits beside the AI visuals.
What results has TERAMOK achieved in pre-sales?
YPERIA Properties sold all five homes at Ithomis 31 in Ano Glyfada. A villa development in Europe, under NDA, sold 2 of 3 villas 70 days before completion, $17M in sales, in 2025. A mixed-use development under NDA reached 411 leads a month at $72 per qualified lead in 2026.
Do you reach buyers abroad and Golden Visa investors?
Yes, with pages and campaigns in Greek and English, and other languages written by native speakers. Our own company, BUY GREECE®, was named first by Google AI Mode for Americans buying property in Greece on 8 October 2026.
How much does pre-sale marketing cost?
€3,000 to €5,000 a month for one to three projects, €7,000 to €12,000 for four to eight, and from €15,000 for ten or more or a Golden Visa programme, on 12-month agreements. The advertising budget is separate and paid directly to Google or Meta.
Do you also work in Cyprus?
Yes. Cyprus off-plan sales follow their own rules and buyer mix, explained on our Cyprus pre-sale page.
Is there a Greek version of this page?
Yes: μάρκετινγκ νεόδμητων, written for Greek developers and builders.
Selling a project before it is finished?
Tell us the address, the number of homes and when you want reservations. In 30 minutes we will tell you what to produce first.