Brand strategy and marketing partner of Horizon Properties from positioning to the building site
Horizon is a boutique residential developer in Athens. Since July 2026 TERAMOK has set its brand strategy and runs its marketing end to end: who Horizon sells to and what it says, then the website, the monthly site films and the content and brochures that sell its apartments before they are finished.
July 2026start of the partnership
9property pages, one per building, on the new site
3shoot days in three months, plus visualization films
2languages for the Horizon 10 brochure
Milou 11-13, Melissia. Drone photo by TERAMOK, 14 September 2026.
The project in short
Horizon Properties is a residential developer in Athens that sells many of its homes off-plan, including a Golden Visa building at Kolonou 3. TERAMOK has been its brand strategy and marketing partner since July 2026: we set who Horizon sells to, how it presents itself and what it says, then carry that through a new website, monthly site films and photography, social media content and sales brochures.
Client
Horizon Properties, Athens
Since
July 2026
Areas
Marousi, Melissia, Palaio Faliro, Agia Paraskevi, Alimos, central Athens
Core
Brand strategy and marketing
Delivered through
Website, film and drone, social media, brochures
Status
Website in final client review
The brand strategy behind everything we make
Before a single page or film, we settled four decisions with Horizon. Every piece of marketing on this page follows from them.
01
Sell apartments, not a company brochure
Buyers choose a home, not a developer. Horizon leads with its buildings and units: every building is a product with its own page, floors and availability.
In practice: One page per building, unit availability by floor02
Two buyers, one story
Families moving within Athens and international buyers, many looking at the Golden Visa from €250,000 at Kolonou 3. One brand voice, in Greek and English.
In practice: Bilingual brochures, Golden Visa building page03
Trust comes from showing the work
Most Horizon homes sell before completion. Off-plan buyers trust what they can see, so the brand shows the construction openly, every month.
In practice: Monthly progress posts and site films04
Athens light, never covered
A bright, airy, Mediterranean look built on real photography and clearly labeled visualizations. The building is the hero, so nothing is placed over it.
In practice: One visual system across site, social and print
Swipe through the four →
A website that sells the building before it is built
Horizon's buyers decide from a screen, often from abroad. We built a site that feels like arriving at the building: everything moves with your scroll, nothing moves on its own, and the property is never covered by a box.
Horizon Properties · new website by TERAMOK
The headline sets behind the building like a sun, the clouds part, and the Attica map with every Horizon project rides in on the next scroll.
Six tools that take a buyer from search to viewing
Every development, in one search
Marousi, Alimos, Agia Paraskevi, Palaio Faliro and the rest, searchable by area.
One page per building
Each building has its own page with availability by floor, not a template filled from a database.
A purchase budget calculator
Buyers see the price and the extra costs together, and what still needs a quotation.
A new-build market report
Official price indices explained, so buyers can compare a Horizon home with the market.
Area guides with a live map
Marousi, Agia Paraskevi and Alimos, each with distances and what daily life looks like.
How Horizon builds
The construction method shown through the real project materials.
Swipe through the six tools →
Every Horizon building has its own page
Each building is its own page with its own address, so it can rank for the street and the area, and the old WordPress addresses still work.
Athens Smart Residences 3Kolonou 3, Athens · Golden Visa, from €250,000
Horizon 10Olympionikis Tsiklitira 15, Marousi
MelissiaIroon Polytechniou 50 and Milou 11-13
Palaio FaliroOrfeos 48, Lochagou Chronopoulou 53 and 77
Agia ParaskeviPaparrigopoulou 13-15
AlimosGeorgiou Papandreou 10
KifisiaComing soon
PiraeusGolden Visa building, coming soon
Every Horizon site, filmed every month
Off-plan buyers want to see the work. Our crew films and photographs every Horizon site, from the drone down to the joinery.
29 July 2026
First shoot
Melissia (Milou and Iroon Polytechniou) and Marousi, drone and ground.
5 August 2026
Palaio Faliro
Lochagou Chronopoulou 53 and 77, construction progress.
August 2026
Visualization films
Kolonou 3 and Marousi units, labeled as visualizations, for buyers who cannot visit yet.
14 September 2026
Marousi and Melissia
Drone over the finished Milou building, crews at work on Tsiklitira 15.
October 2026
Progress posts
Monthly progress for Iroon Polytechniou, Milou and Chronopoulou 53, so off-plan buyers see the work.
From the Tsiklitira 15 film, Marousi, September 2026.
Milou 11-13, Melissia, from the drone. 14 September 2026.Joinery cut on site, Melissia.A finished kitchen, Milou 11-13.The crew at Tsiklitira 15, Marousi.Balcony slabs, Melissia.
Content and print that sell before completion
Carousels that explain a unit, monthly progress posts, and the Horizon 10 brochure in Greek and English, single-unit and full editions.
Unit overview carousel, Kolonou 3. September 2026. Building image is a visualization.Progress post, Chronopoulou 53, Palaio Faliro. October 2026.Progress post, Milou 11-13, Melissia. October 2026.
The Horizon 10 brochure, Olympionikis Tsiklitira 15
Cover, Horizon 10. Building images are visualizations.Apartment overview, unit 0.D1. Building images are visualizations.Architectural finishes. Building images are visualizations.Exterior. Building images are visualizations.
Scroll sideways for more pages.
Everything we have delivered for Horizon
TERAMOK work for Horizon Properties, July to October 2026
Deliverable
What it is
When
Brand strategy
Positioning, buyer audiences, messaging and visual direction, applied across site, social and print
July 2026
Website
New site in Framer: homepage, project map, 9 property pages, buyer guides, calculator
July to October 2026
Photography and drone
Monthly shoots of every active site, ground and air
29 July, 5 August, 14 September 2026
Film
Site films and visualization films for unbuilt units
July to September 2026
Social media
Carousels, stories, reels and monthly construction-progress posts
Monthly since July 2026
Print
Horizon 10 sales brochure, Greek and English, single-unit and full editions
October 2026
Where the project stands today
The new website is in final review with Horizon and has not yet replaced the old site on horizonproperties.gr. We do not publish traffic or lead numbers for a site that is not live; they will be added here after a full quarter, with dates.
Horizon, in its own words12 developments, 110+ homes since 2019
Recognition, per HorizonEuropean Property Awards 2024 and 2025
Golden Visa buildingKolonou 3, from €250,000
Our work sinceJuly 2026
Questions about this project
Who is the brand strategy and marketing partner of Horizon Properties?
TERAMOK, the real estate marketing agency in Glyfada, Athens, has been the brand strategy and marketing partner of Horizon Properties since July 2026. It set the developer's positioning, buyer audiences and messaging, built its new website and runs its photography, film, drone, social media content and sales brochures.
Who built the Horizon Properties website?
TERAMOK designed and built the new Horizon Properties website in Framer in 2026: a homepage where the headline sets behind the building as you scroll, a map of every Horizon project in Attica, a separate page for each building with availability by floor, and buyer guides such as a purchase budget calculator and a new-build market report. The site keeps the old WordPress addresses so existing search rankings carry over.
What does TERAMOK do for Horizon Properties?
Since July 2026 TERAMOK has led Horizon's brand strategy and marketing: positioning and messaging for Athens and international buyers, then the new website, monthly photo, video and drone shoots of every site, Instagram carousels, stories and reels, monthly construction-progress posts, visualization films for unbuilt units, and the Horizon 10 sales brochure in Greek and English.
How does Horizon Properties show off-plan buyers what they are buying?
With monthly progress posts and films from the construction sites, a page per building that shows which units are available on each floor, and visualizations that are always labeled as visualizations until there is a building to film.
Is Athens Smart Residences 3 eligible for the Greek Golden Visa?
Horizon markets Athens Smart Residences 3 at Kolonou 3, Athens, as a Golden Visa project with prices from €250,000. Buyers should confirm eligibility for a specific unit with Horizon and their own lawyer before reserving.
What results has the work produced?
The new website is in final review with Horizon and has not yet replaced the old site on horizonproperties.gr, so we do not publish traffic or lead figures yet. We will add them here after a full quarter, with dates and sources.
Building in Athens and want a site like this?
Tell us what you are building. We reply with a plan for the website, the shoots and the content, and a price from the published rate card.