Off-plan property marketing for homes buyers cannot visit yet

An off-plan buyer is asked to commit to a picture. We give them the proof they would get from a visit: the permit, the plans, labeled visualizations, real footage of the site and dated progress, in Greek and English.

AI-generated visualization: the TERAMOK crew in lime-green vests on an unbuilt plot in the southern suburbs of Athens, one holding a tablet with an architectural render of the future building, another filming with a cinema camera, a third preparing a drone
The renderWhat the buyer is asked to believe. Labeled as a visualization and checked against the plans.
AI-generated visualization of our crew at work, not a photographAI visualization, not a photo
1. The renderWhat the buyer is asked to believe. Labeled as a visualization and checked against the plans.

What off-plan marketing has to do

Replace the visit. A buyer standing on a finished street sees the light, the view, the neighbours and the quality of the work. An off-plan buyer, often abroad, sees a render. Off-plan marketing closes that gap with evidence a buyer can check, and with answers to the questions they would ask the developer face to face.

We run it as one system: labeled visualizations, our own crew filming the site from the first excavation, a website with every unit, brochures in Greek and English, campaigns for buyers in Greece and abroad, and a monthly report on reservations.

  • Is this approved and legal?
  • What will it cost to live in?
  • Which home is mine, exactly?
  • Will it look like this?
  • Where exactly is it, and what is around it?
  • Is it really being built?
  • When do I pay, and when do I get the keys?
  • Has this developer delivered before?

How ready is your project for a buyer who cannot visit?

Tick what your project already shows buyers. The score updates as you go, and every gap shows what we would produce and where we have done it before.

What buyers check before buying off-plan in Greece

The facts a careful buyer, or their lawyer, looks up. Your marketing should answer each one before they ask.

Is the permit real?

Building permits issued through the e-Άδειες system can be looked up on the public search page of the Technical Chamber of Greece.

Publish the permit number next to the location, so a buyer abroad can check it in a minute.Source: TEE, e-Άδειες public search

What energy class is it?

The energy class must appear in every commercial advertisement and listing for a home offered for sale or rent, and every new building since 1 January 2021 must be nearly zero-energy.

For units not yet finished, show the design class and say the final certificate comes on completion.Source: Law 4122/2013, Arts. 9 and 12(4)

How does the purchase work?

An off-plan purchase usually starts with a preliminary contract signed before a notary, because it must take the same form as the final sale, and ownership passes with the final notarial contract once registered.

Explain the steps and the payment schedule on the website, in plain language and in English.Source: Greek Civil Code, Art. 166

How are deposits protected?

Greek law does not set an escrow scheme for off-plan deposits. Protections such as a bank guarantee or a mortgage pre-notation in the buyer's favour are agreed in the contract.

If you offer one of these protections, say so prominently. It answers the biggest worry of buyers abroad.Source: Market practice; confirm the terms with a Greek lawyer

Do I need a Greek tax number?

Yes. Anyone who becomes liable for Greek tax, as a property buyer does through the transfer tax or VAT, must register for a tax number (ΑΦΜ).

Tell buyers abroad how to get one, or who can help them, before they reserve.Source: Law 5104/2024, Art. 10

What do I pay on top of the price?

Where VAT does not apply, transfer tax is 3% of the taxable value plus a 3% municipal levy on that tax, about 3.09%. VAT on new-build sales is suspended until 31 December 2026.

Show the total cost of buying, not only the price, and the date the VAT relief ends.Source: AADE transfer tax guidance, as reproduced by OENET; Law 5246/2025

Marketing guidance, not legal or tax advice. Buyers should use a Greek lawyer and notary.

Off-plan results with names and dates

Sources for every number on our results ledger. See the full stage-by-stage story on our pre-sale marketing page.

What it costs

  • One to three projects€3,000 to €5,000 a month
  • Four to eight projects€7,000 to €12,000 a month
  • Ten or more, or a Golden Visa programmeFrom €15,000 a month
  • CGI renderingsFrom €7,000 per project
  • Advertising budgetSeparate, no markup

12-month agreements, scoped and priced in writing before you sign. All published prices.

Questions about off-plan property marketing

What is off-plan property marketing?

Marketing homes that are not built yet, to buyers who cannot visit them. It replaces the visit with proof: the permit, plans and m² for every unit, labeled visualizations, real footage of the site and area, dated construction updates, a clear payment schedule and fast answers in the buyer's language.

How is off-plan marketing different from pre-sale marketing?

They overlap. Pre-sale marketing follows the developer's calendar, from positioning to launch to reservations. Off-plan marketing is about the buyer's confidence: what someone who cannot see the home needs before they commit. Our pre-sale page shows the stages; this page shows the buyer's side.

Can you sell off-plan homes with renders?

Renders start the story, labeled as visualizations and checked against the plans. Buyers commit when they also see the real plot, the neighbourhood and dated progress on site, which is why our crew films from the first excavation.

How do you reach off-plan buyers abroad?

With pages and campaigns in Greek and English, and other languages written by native speakers, answering the questions buyers abroad ask: the tax number they need, Golden Visa eligibility, taxes on top of the price and how to buy remotely.

What results has TERAMOK had with off-plan projects?

YPERIA Properties sold all five homes at Ithomis 31 in Ano Glyfada. A villa development under NDA sold 2 of 3 villas 70 days before completion, $17M in sales, in 2025. A mixed-use development under NDA reached 411 leads a month at $72 per qualified lead in 2026.

Do you make the renders and visualizations?

Yes. CGI from €7,000 per project and AI visualizations from the architects' plans, always labeled. When construction starts, real footage by our crew replaces them.

How much does off-plan marketing cost?

€3,000 to €5,000 a month for one to three projects, €7,000 to €12,000 for four to eight, and from €15,000 for ten or more or a Golden Visa programme, on 12-month agreements. The advertising budget is separate and paid directly to Google or Meta.

Is the hero image on this page a photograph?

No. It is an AI-generated visualization of how our crew works on an unbuilt plot, labeled on the page and in the file. The client photos further down are real.

Selling homes that are not built yet?

Send us the plans and the location. In 30 minutes we will tell you what a buyer abroad needs to see first, and what it will take to show it.

Book a 30-minute call

TERAMOK Greece

360° marketing agency for real estate developers, architecture firms and B2B companies: strategy, branding, websites, SEO and AI search, Google and Meta ads, social media and in-house production. Offices in Glyfada, Athens and Chicago, USA. €90M+ in property sold for clients.

Industries we serve

  • Real estate developers
  • Architecture firms
  • Construction companies
  • Property management
  • Real estate brokerages
  • Hospitality brands
  • Golden Visa programs
  • B2B companies

© 2026 TERAMOK Group: TERAMOK Advertising Agency IKE (Greece) and TERAMOK LLC (USA). Company details

TERAMOK Greece

360° marketing agency for real estate developers, architecture firms and B2B companies: strategy, branding, websites, SEO and AI search, Google and Meta ads, social media and in-house production. Offices in Glyfada, Athens and Chicago, USA. €90M+ in property sold for clients.

Industries we serve

  • Real estate developers
  • Architecture firms
  • Construction companies
  • Property management
  • Real estate brokerages
  • Hospitality brands
  • Golden Visa programs
  • B2B companies

© 2026 TERAMOK Group: TERAMOK Advertising Agency IKE (Greece) and TERAMOK LLC (USA). Company details

TERAMOK Greece

360° marketing agency for real estate developers, architecture firms and B2B companies: strategy, branding, websites, SEO and AI search, Google and Meta ads, social media and in-house production. Offices in Glyfada, Athens and Chicago, USA. €90M+ in property sold for clients.

Industries we serve

  • Real estate developers
  • Architecture firms
  • Construction companies
  • Property management
  • Real estate brokerages
  • Hospitality brands
  • Golden Visa programs
  • B2B companies

© 2026 TERAMOK Group: TERAMOK Advertising Agency IKE (Greece) and TERAMOK LLC (USA). Company details