What is pre-sale marketing for a Cyprus development?
Selling units before the building is finished, usually from the permit or launch stage. It needs a website with prices and plans, a property tour, construction films, campaigns in the buyer countries, and clear answers on safety, VAT and residence, because buyers commit before they can visit a finished home.
When should a Cyprus developer start pre-sale marketing?
Before the permit. The project name, a waiting list and a first website give the launch an audience on day one. In Cyprus, 14,969 sales contracts were registered from January to September 2026, up 13.6%, so the projects that start early are the ones buyers already know.
Who buys off-plan property in Cyprus?
Cypriots aside, mostly buyers from outside the EU. From January to September 2026, 5,443 buyers from outside the EU and 2,301 from other EU countries signed registered contracts of sale in Cyprus, according to the Department of Lands and Surveys. UK buyers count as outside the EU.
How does the €300,000 permanent residence route affect pre-sales?
It favours developers. The fast-track route under Regulation 6(2) requires new residential property of at least €300,000 plus VAT, bought as a first sale from a development company. Marketing should show which units qualify and reach non-EU buyers abroad. Buyers should confirm the current rules with a Cypriot lawyer.
Which new homes qualify for 5% VAT in Cyprus?
A new primary residence of up to 190 m² and up to €475,000 in total. The 5% rate applies to the first 130 m² and the first €350,000; the rest is taxed at 19%. Larger or more expensive homes pay 19% on the whole price. Buyers apply to the Tax Department before the sale.
How do you convince buyers that an off-plan purchase in Cyprus is safe?
With evidence on the project website: the building permit, the step of depositing the sale contract at the District Lands Office, the payment stages, and a dated construction film every month. Buyers who can see the site from abroad reserve with more confidence.
Does TERAMOK have pre-sale results?
Yes, under NDA and without names: a luxury villa development in Europe sold 2 of 3 villas 70 days before completion in 2025, and a large mixed-use development drew 411 leads a month at $72 per qualified lead in 2026. We have no published Cyprus client yet, and we say so.
How much does pre-sale marketing cost in Cyprus?
TERAMOK uses the same published prices in Cyprus as in Greece: €3,000 to €5,000 a month for one to three projects, €7,000 to €12,000 for four to eight, and from €15,000 above that. The ad budget is separate with no markup, and travel for shoots in Cyprus is in the written scope.
Τι είναι το μάρκετινγκ προπώλησης για ένα έργο στην Κύπρο;
Είναι η πώληση μονάδων πριν ολοκληρωθεί το κτίριο: ιστοσελίδα με τιμές και κατόψεις, ξενάγηση στο ακίνητο, βίντεο κατασκευής κάθε μήνα και καμπάνιες στις χώρες των αγοραστών, μαζί με σαφείς απαντήσεις για ασφάλεια, ΦΠΑ και άδεια μόνιμης διαμονής.
Πόσοι ξένοι αγοράζουν ακίνητα στην Κύπρο;
Από τον Ιανουάριο έως τον Σεπτέμβριο του 2026, 5.443 αγοραστές από χώρες εκτός ΕΕ και 2.301 από άλλες χώρες της ΕΕ υπέγραψαν πωλητήρια έγγραφα στην Κύπρο, σύμφωνα με το Τμήμα Κτηματολογίου και Χωρομετρίας.