Pre-sale marketing for Cyprus developments

TERAMOK sells Cyprus developments before they are built: website with prices and a property tour, a construction film every month, and campaigns in the buyer countries. Cyprus registered 14,969 sales contracts from January to September 2026, up 13.6%, and 5,443 buyers from outside the EU signed contracts. Our pre-sales record: a villa development in Europe sold 2 of 3 villas 70 days before completion.

Updated 8 October 2026 · reviewed by Kirill Samarits, Founder and CEO

A Cyprus pre-sale, stage by stage

What buyers need to see at each stage before they reserve

1
Before the permitMeasured by: Waiting-list sign-ups
2
LaunchMeasured by: Qualified enquiries, viewings booked
3
ConstructionMeasured by: Reservations per month
4
CompletionMeasured by: Units left, days to sell
5
HandoverMeasured by: Referrals, next-launch list
14,969sales contracts in Cyprus, Jan to Sep 2026
+13.6%on the same months of 2025
5,443buyers from outside the EU with contracts
€300knew home from a developer for the residence fast track

Three Cyprus rules every pre-sale has to use

Buyers ask about residence, VAT and safety before they ask about the view. Each rule changes what your marketing should say.

€300k

Permanent residence for a new home

Non-EU buyers can apply for fast-track permanent residence by buying new residential property worth at least €300,000 plus VAT, as a first sale from a development company, with the contract registered at the Land Registry.

What we do with it: Only developers can sell this. We build a residence-ready page for units at €300,000 and above, and run campaigns in the countries where non-EU buyers come from.

Source: Regulation 6(2), as summarised in 2026 guides

5%

Reduced VAT, with tight limits

5% VAT on the first 130 m² and first €350,000 of a new primary residence, only if the home is up to 190 m² and €475,000 in total. Above that, 19%.

What we do with it: We mark which units qualify and show the real price with VAT, so local first-home buyers can compare honestly and your sales team stops answering the same question.

Source: Law 42(I)/2023, Andersen summary

DLS

The deposited contract protects the buyer

Buyers protect an off-plan purchase by depositing the sale contract at the District Lands Office. Google suggests "is it safe to buy property in cyprus" to people searching for new builds.

What we do with it: We put the safety steps in the buying guide: permits, deposited contract, payment stages, monthly construction films. Trust is what closes a sale before the building exists.

Source: Department of Lands and Surveys

Where Cyprus sells, and who buys

Official Land Registry figures for January to September. Find your district and see who signs.

Sales contracts by district

Limassol4,156 → 4,860 · +16.9%
Larnaca2,869 → 3,291 · +14.7%
Nicosia2,991 → 3,163 · +5.8%
Paphos2,531 → 2,999 · +18.5%
Famagusta626 → 656 · +4.8%
20252026

Source: Department of Lands and Surveys, contracts of sale.

Foreign buyers with contracts, 2026

LimassolEU 452 · outside EU 1,605
LarnacaEU 479 · outside EU 1,670
PaphosEU 954 · outside EU 1,669
NicosiaEU 278 · outside EU 271
FamagustaEU 138 · outside EU 228
EUOutside the EU, including the UK

Source: Department of Lands and Surveys, foreign buyers 2026.

The five stages, and what we do in each

1

Before the permit

Name, brand and a waiting list. The project name starts ranking before launch, so buyers who hear about it find you, not a portal.

Waiting-list sign-ups
2

Launch

Website with prices, plans and a property tour from exterior to interior. Launch film. Campaigns in English first, in the buyer countries.

Qualified enquiries, viewings booked
3

Construction

A dated film every month from the site. Buyers abroad see progress; reservations keep coming while the building rises.

Reservations per month
4

Completion

Photography of the finished units. The remaining stock sells on reality, not renders.

Units left, days to sell
5

Handover

Owner stories and referrals. The finished building becomes the proof for your next project.

Referrals, next-launch list

What buyers ask Google about Cyprus new builds

Real suggestions from Google in Cyprus, 8 October 2026, and the page your project needs to answer each one.

is it safe to buy property in cyprusA safety page: permits, deposited contract, payment stages, progress films.
off plan properties cyprus for saleA project site that ranks for off-plan searches, with prices on the page.
cyprus permanent residency investmentA residence page for units from €300,000 plus VAT, reviewed by your lawyer.
new build villas cyprusVilla pages with a property tour, built for buyers who decide from abroad.

Pre-sales we have run

2 of 3

villas sold 70 days before completion

Luxury villa development in Europe, 2025, under NDA. $17M in sales closed by the developer's team.

411

leads a month at $72 each

Large mixed-use development in Europe, 2026, under NDA. 2M+ website visits.

61

dated site shoots

MART Construction, since December 2024: the construction-stage content buyers abroad need to see.

1,500+

international buyer leads a quarter

BUY GREECE®, our own venture. Named first in Google AI Mode for a company to buy property in Greece.

We have no published client in Cyprus yet, and we would rather say so than borrow one. See the property tour website we built for the villa development, and every result by client name.

Prices for Cyprus pre-sales

Same published prices as Greece

from €3,000 / month
  • €3,000 to €5,000 for one to three projects
  • €7,000 to €12,000 for four to eight projects
  • From €15,000 for larger programmes
  • Travel for shoots in Cyprus included in the written scope

Included in a pre-sale programme

  • Project name, brand and waiting list before the permit
  • Website with prices, plans and a property tour
  • Launch film and a dated construction film every month
  • Campaigns abroad, ad budget separate with no markup
  • SEO and AI search for the project name and buyer questions

Μάρκετινγκ προπώλησης για έργα στην Κύπρο

Η TERAMOK πουλά έργα στην Κύπρο πριν ολοκληρωθούν: ιστοσελίδα με τιμές και ξενάγηση στο ακίνητο, βίντεο κατασκευής κάθε μήνα και καμπάνιες στις χώρες των αγοραστών. Από τον Ιανουάριο έως τον Σεπτέμβριο του 2026 καταχωρήθηκαν 14.969 πωλητήρια έγγραφα στην Κύπρο, 13,6% περισσότερα από το 2025, και 5.443 αγοραστές από χώρες εκτός ΕΕ υπέγραψαν συμβόλαια. Οι τιμές μας είναι ίδιες με την Ελλάδα, από 3.000 € τον μήνα.

Questions about pre-sales in Cyprus

What is pre-sale marketing for a Cyprus development?

Selling units before the building is finished, usually from the permit or launch stage. It needs a website with prices and plans, a property tour, construction films, campaigns in the buyer countries, and clear answers on safety, VAT and residence, because buyers commit before they can visit a finished home.

When should a Cyprus developer start pre-sale marketing?

Before the permit. The project name, a waiting list and a first website give the launch an audience on day one. In Cyprus, 14,969 sales contracts were registered from January to September 2026, up 13.6%, so the projects that start early are the ones buyers already know.

Who buys off-plan property in Cyprus?

Cypriots aside, mostly buyers from outside the EU. From January to September 2026, 5,443 buyers from outside the EU and 2,301 from other EU countries signed registered contracts of sale in Cyprus, according to the Department of Lands and Surveys. UK buyers count as outside the EU.

How does the €300,000 permanent residence route affect pre-sales?

It favours developers. The fast-track route under Regulation 6(2) requires new residential property of at least €300,000 plus VAT, bought as a first sale from a development company. Marketing should show which units qualify and reach non-EU buyers abroad. Buyers should confirm the current rules with a Cypriot lawyer.

Which new homes qualify for 5% VAT in Cyprus?

A new primary residence of up to 190 m² and up to €475,000 in total. The 5% rate applies to the first 130 m² and the first €350,000; the rest is taxed at 19%. Larger or more expensive homes pay 19% on the whole price. Buyers apply to the Tax Department before the sale.

How do you convince buyers that an off-plan purchase in Cyprus is safe?

With evidence on the project website: the building permit, the step of depositing the sale contract at the District Lands Office, the payment stages, and a dated construction film every month. Buyers who can see the site from abroad reserve with more confidence.

Does TERAMOK have pre-sale results?

Yes, under NDA and without names: a luxury villa development in Europe sold 2 of 3 villas 70 days before completion in 2025, and a large mixed-use development drew 411 leads a month at $72 per qualified lead in 2026. We have no published Cyprus client yet, and we say so.

How much does pre-sale marketing cost in Cyprus?

TERAMOK uses the same published prices in Cyprus as in Greece: €3,000 to €5,000 a month for one to three projects, €7,000 to €12,000 for four to eight, and from €15,000 above that. The ad budget is separate with no markup, and travel for shoots in Cyprus is in the written scope.

Τι είναι το μάρκετινγκ προπώλησης για ένα έργο στην Κύπρο;

Είναι η πώληση μονάδων πριν ολοκληρωθεί το κτίριο: ιστοσελίδα με τιμές και κατόψεις, ξενάγηση στο ακίνητο, βίντεο κατασκευής κάθε μήνα και καμπάνιες στις χώρες των αγοραστών, μαζί με σαφείς απαντήσεις για ασφάλεια, ΦΠΑ και άδεια μόνιμης διαμονής.

Πόσοι ξένοι αγοράζουν ακίνητα στην Κύπρο;

Από τον Ιανουάριο έως τον Σεπτέμβριο του 2026, 5.443 αγοραστές από χώρες εκτός ΕΕ και 2.301 από άλλες χώρες της ΕΕ υπέγραψαν πωλητήρια έγγραφα στην Κύπρο, σύμφωνα με το Τμήμα Κτηματολογίου και Χωρομετρίας.

Launching a development in Cyprus?

Tell us the project, the permit stage and the buyers you want. On the first call we map the five stages to your timeline.

TERAMOK is a real estate marketing agency founded in 2019 in Glyfada, Athens, with an office in Chicago. One in-house team handles strategy, film, websites, social media, advertising, SEO and AI search for developers in Greece, Cyprus and Europe.

TERAMOK Greece

360° marketing agency for real estate developers, architecture firms and B2B companies: strategy, branding, websites, SEO and AI search, Google and Meta ads, social media and in-house production. Offices in Glyfada, Athens and Chicago, USA. €90M+ in property sold for clients.

Industries we serve

  • Real estate developers
  • Architecture firms
  • Construction companies
  • Property management
  • Real estate brokerages
  • Hospitality brands
  • Golden Visa programs
  • B2B companies

© 2026 TERAMOK Group: TERAMOK Advertising Agency IKE (Greece) and TERAMOK LLC (USA). Company details

TERAMOK Greece

360° marketing agency for real estate developers, architecture firms and B2B companies: strategy, branding, websites, SEO and AI search, Google and Meta ads, social media and in-house production. Offices in Glyfada, Athens and Chicago, USA. €90M+ in property sold for clients.

Industries we serve

  • Real estate developers
  • Architecture firms
  • Construction companies
  • Property management
  • Real estate brokerages
  • Hospitality brands
  • Golden Visa programs
  • B2B companies

© 2026 TERAMOK Group: TERAMOK Advertising Agency IKE (Greece) and TERAMOK LLC (USA). Company details

TERAMOK Greece

360° marketing agency for real estate developers, architecture firms and B2B companies: strategy, branding, websites, SEO and AI search, Google and Meta ads, social media and in-house production. Offices in Glyfada, Athens and Chicago, USA. €90M+ in property sold for clients.

Industries we serve

  • Real estate developers
  • Architecture firms
  • Construction companies
  • Property management
  • Real estate brokerages
  • Hospitality brands
  • Golden Visa programs
  • B2B companies

© 2026 TERAMOK Group: TERAMOK Advertising Agency IKE (Greece) and TERAMOK LLC (USA). Company details