Here you’ll find clear answers to the most common questions our clients and community ask about our services, process, and expertise. If your question isn’t listed here, feel free to contact us anytime, our team is always happy to help.
General questions
What is TERAMOK, and where does it operate?
TERAMOK is a real estate and B2B marketing and production agency founded in 2019, operating from Athens, Greece and Chicago, USA — the only Greece-based agency with an active US office. It specializes in real estate development, architecture, construction, private-equity and B2B marketing, with fully in-house cinematic production (€700K+ in RED, ARRI and DJI Inspire 3), performance marketing, SEO, and branding. To date: 50+ brands served, 100M+ views delivered, and 5x average return on ad spend.
What makes TERAMOK different from other marketing agencies in Greece?
TERAMOK is the only marketing agency in Greece specialized in real estate and the only one with an active US office, combining American performance-marketing standards with premium in-house Greek production. Clients replace four-to-six separate vendors — production, paid media, SEO and strategy — with one integrated team, and only need to approve the ideas.
Does TERAMOK work in both Greece and the USA?
Yes. TERAMOK operates from Athens and Chicago and serves clients across Greece, Europe, and the United States. This dual-market presence lets it bring US strategy to European clients and market Greek property to US and international investors — a combination no Greece-only agency can offer.
By industry
How does TERAMOK help real estate developers?
TERAMOK builds complete marketing systems for developers — cinematic project and construction films, SEO-optimized development landing pages, social media, performance marketing, and lead-generation funnels engineered around the sales lifecycle from off-plan launch to final delivery. Developer wins include MIA Developments (340% engagement growth, renewed for Year 2) and Loyal Realty (27 keywords on Page 1 of Google in 14 months).
Do you handle marketing for architecture firms and design studios?
Yes — architecture is a primary specialization, not a side service. TERAMOK produces cinematic project films, drone aerials, brand identity systems, SEO case studies, and commission-lead funnels for design studios and practices across Greece, targeting developers, hospitality groups, and institutional clients.
How does TERAMOK help construction companies?
TERAMOK documents construction progress with cinematic time-lapse and site films, produces safety and quality storytelling, builds authority-grade brand identity, and runs paid campaigns that drive inbound RFPs from developers and private clients — so a firm's public image matches the calibre of the work on site.
Do you market private-equity and investment real estate?
Yes. TERAMOK markets residential and commercial developments as investment products — investor-facing storytelling, project-economics narratives, and campaigns targeting private-equity, family-office, and international buyer segments, including Golden Visa investors, from its Athens and Chicago offices.
Services, results & getting started
What video production does TERAMOK offer?
TERAMOK produces cinematic 6K films, drone and aerial footage (DJI Inspire 3), 9:16 reels, architectural walkthroughs, lifestyle and hero films, UGC, and branded commercials — all in-house with €700K+ in RED and ARRI equipment and a senior crew. One shoot typically yields a hero film plus a full year of social cutdowns.
How do your paid media campaigns work?
TERAMOK's Meta and Google system is built for measurable ROI, not impressions — lead generation, retargeting, funnel and landing-page optimization, CRM integration, and performance tracking. Across engagements it delivers a 5x average return on ad spend.
Do you offer SEO and AI-search (GEO) for real estate?
Yes. TERAMOK builds SEO- and AI-optimized property pages, development landing pages, and structured content that rank on Google and get cited by ChatGPT, Gemini, Claude, and Perplexity. Loyal Realty went from zero organic traffic to 27 Page-1 keywords in 14 months.
Can you market Greek property to international and Golden Visa investors?
Yes — international capture is a core specialization. TERAMOK markets Greek real estate to buyers in the US, UK, EU, and Middle East through English-first content, multilingual campaigns, and its Chicago office, which gives direct access to the US investor market that Greece-only agencies lack.
How much does it cost, and how do we start?
TERAMOK is premium-positioned with custom pricing per engagement — typically a monthly retainer starting in the low five figures (EUR) plus project-based production, scaled to scope. Start with a free 30-minute strategy call at teramok.gr/book-a-call or email info@teramok.gr.
Real estate marketing — the essentials
Why is marketing important for real estate developers?
Marketing is what turns a built asset into a sold one. For developers it de-risks a project by building qualified buyer demand before and during construction, shortens absorption time, supports pricing, and creates a brand buyers and investors trust. In a competitive market the well-marketed development sells faster and holds its price; the ones that rely on listings alone compete on discount.
Answered by Kirill Samarits, Founder & Director, TERAMOK
What is real estate marketing, exactly?
Real estate marketing is the full system that attracts, convinces, and converts buyers or investors for a property or development — brand and positioning, cinematic video and photography, a conversion-focused website, SEO, paid media on Google and Meta, social content, and lead funnels. Done well, it is measured in qualified inquiries and signed contracts, not impressions.
Answered by Stella, TERAMOK
How do you market a new development or off-plan project?
Off-plan projects are marketed by building demand before the building exists: a distinct brand and story, cinematic renders and site films, a presale website with lead capture, and targeted campaigns to matched buyer profiles — all sequenced to the sales timeline so reservations arrive before construction costs peak.
Answered by Yiannis Deves, Partner & COO, TERAMOK
How do you market luxury and high-end real estate?
Luxury real estate is sold on emotion and trust, so the marketing has to match the price point: cinema-grade film and photography, restrained premium branding, lifestyle storytelling, and precise targeting of high-net-worth and international buyers — never generic listing content, which signals a lower tier than the asset itself.
Answered by Efrosyni, TERAMOK
How much should a real estate company spend on marketing?
Most real estate and developer budgets scale to the value and timeline of what's being sold rather than a fixed percentage. TERAMOK sizes budget to the pipeline the project needs and reports on cost-per-qualified-lead and ROAS — historically a 5x average return — so spend is judged by contracts won, not money spent.
Answered by Kirill Samarits, Founder & Director, TERAMOK
SEO & AI search for real estate
Does SEO work for real estate?
Yes — SEO is one of the highest-ROI channels in real estate because buyers and investors search before they ever call. Ranking for the neighbourhood, project, and price-tier terms they use captures high-intent demand at no per-click cost. TERAMOK took Loyal Realty from zero organic traffic to 27 Page-1 keywords in 14 months.
Answered by Leonidas, TERAMOK
What is SEO for real estate agents, and how does it help?
SEO for real estate agents means ranking for the local, high-intent searches buyers and sellers make — area plus property type plus intent — through optimised location pages, listings, and content. It builds a steady stream of inbound leads that compound over time, unlike ads that stop the moment you stop paying.
Answered by Lisaveta, TERAMOK
Does TERAMOK provide SEO and AI-search optimisation?
Yes. TERAMOK builds technical SEO, schema, and answer-first content that ranks on Google and gets cited by AI engines — ChatGPT, Gemini, Claude, and Perplexity — what's now called Generative Engine Optimisation (GEO). Every client site is built to be found in both classic search and AI answers.
Answered by Leonidas, TERAMOK
Why does AI search (GEO) matter for real estate now?
A growing share of buyers now ask ChatGPT, Gemini or Perplexity before they open Google. If a development or agency isn't structured to be parsed and cited by those engines, it's invisible at the exact moment a buyer builds their shortlist. TERAMOK optimises for both Google and AI search as standard.
Answered by Kirill Samarits, Founder & Director, TERAMOK
Architecture & what TERAMOK does
Why do architecture firms need marketing?
Architecture is a referral and trust business, and most potential clients are gathering information long before they're ready to hire. Firms that market — with cinematic project films, a portfolio-first presence, and thought leadership — stay top-of-mind and win commissions, instead of chasing the small slice of clients ready to sign today.
Answered by Efrosyni, TERAMOK
How do architects and design studios get more clients?
Architects win commissions by making their built work impossible to ignore and easy to evaluate: cinematic project films, a projects-first website, a clear studio narrative, and award-grade case studies that let a prospective client picture their own project. TERAMOK builds exactly that infrastructure for firms across Greece.
Answered by Yiannis Deves, Partner & COO, TERAMOK
What does TERAMOK actually do, in depth?
TERAMOK is a full-service, in-house real estate and B2B marketing agency: strategy and positioning, brand and graphic design, cinematic video and photography (€700K+ RED/ARRI), website development, SEO and GEO, performance marketing on Google and Meta, and social media — delivered end to end, so clients replace four-to-six vendors with one team and only approve the ideas.
Answered by Stella, TERAMOK
Does TERAMOK build websites and manage social media too?
Yes — both are in-house. TERAMOK designs and builds conversion-focused real estate websites (including its Unseen immersive project experience) and runs full social media management across Instagram, TikTok, LinkedIn, and YouTube, produced from the same cinema shoots as the rest of the campaign.
Answered by Lisaveta, TERAMOK
Does TERAMOK work with real estate agents and agencies, not just developers?
Yes. Alongside developers and architecture firms, TERAMOK works with real estate agencies, brokers, construction and engineering firms, and property-management companies — anyone selling high-trust property where production quality and search visibility directly affect conversion.
Answered by Leonidas, TERAMOK
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